Under Armour – Interactive Punching Bag

To promote the opening of the new Under Armour clothing store at the newly renovated Four Ways shopping Mall, they wanted an experience that would help promote their brand ideals as well as attract customers inside.

Boundless Africa approached Bad Weather to help achieve this brief. With Boundless on concept, and Bad Weather on design and execution, we provided an interactive punching bag. The result was fairly simple – when the bag is hit, the accompanying screen displays the relative impact. This was used in conjunction with an in store promotion that provided additional discounts on purchases depending on the score you achieved.

Client: Boundless